SilverSpoonLab is a B2B consultancy for the travel industry. We support travel agencies, tour operators, DMCs, resorts and travel specialists in defining their target customer segments and aligning their offer, content, marketing and AI tools accordingly.
The AI tools and platforms we work with
Services can be engaged individually or combined. Each is tailored to a clearly defined customer segment.
We analyse your bookings, margins, team expertise and market demand to identify the customer segments your business should focus on.
Interviews, surveys and review analysis show what your target customers expect, what concerns them and what they compare before booking.
We help develop itineraries, resort shortlists and package concepts for a defined customer segment, so the offer matches its expectations.
Destination guides, resort pages and articles written for your segment and structured so that search engines and AI assistants can interpret and cite them.
Email sequences, social media and seasonal campaigns planned around your segment and booking calendar.
We review your website and enquiry process for clarity, credibility, speed and accessibility, and implement the necessary improvements.
We configure chat assistants using your own products, policies and FAQs, with a defined hand-over to your staff and a clear AI disclosure.
AI prepares draft itineraries, quotes and follow-ups from your templates and supplier data; your staff review and approve them.
We collect and analyse reviews and post-trip surveys to identify strengths and areas for improvement.
Each type of travel business has different customers, sales channels and operational needs. Select your business type for an overview of typical areas of cooperation.
Many agencies offer a broad portfolio to a broad audience. We help you identify the segments you serve best and align your offer, content and marketing with them.
We help tour operators align their products with a defined audience, present them clearly and distribute them through the appropriate channels.
We help DMCs translate their destination expertise into materials that agencies and tour operators can use effectively in sales.
Reviews influence both guests and trade partners. We help resorts analyse guest feedback, address key issues and present their property clearly to the travel trade.
We provide independent advisors and small teams with the content, tools and processes typically available to larger organisations.
Travelers now research with reviews and AI assistants, and new EU rules affect how travel businesses sell online. The following facts inform our work.
Reviews influence the decision well before a customer makes contact. Monitoring them is part of an effective sales process.
Source: Accor guest researchContent needs to work both for readers and for the AI tools that summarise it.
Source: Phocuswright traveler researchChatbots must make clear that people are talking to an AI.
Source: Regulation (EU) 2024/1689, Art. 50Consumer-facing websites and online booking services must be accessible.
Source: Directive (EU) 2019/882A simple process with a written scope at every stage, so you always know what you’re getting and when. Timelines are typical and depend on the project.
A free 30-minute call about your business, your customers and your goals.
Week 1We review your bookings, website, content, reviews and tools, and research your market.
Weeks 1–3You get a written plan: chosen niche, priorities, budget and a clear scope of work.
Weeks 3–4We create the content, campaigns and AI tools, and train your team to use them.
Weeks 4–10Monthly reporting on enquiries, bookings and response times, and adjustments based on results.
OngoingChoose the format that suits your size and objectives. No long-term commitment is required.
2–4 weeks
A limited-scope engagement to test a single initiative before a broader commitment.
Best for: specialists and small agencies
1–3 months
A defined piece of work with fixed scope and deliverables.
Best for: agencies, operators and DMCs
Monthly, ongoing
Continuous support as an extension of your team.
Best for: growing teams and resort groups
Working with client data and brands requires clear standards. The following principles apply to every engagement.
AI supports our work, but every text, response template and report is reviewed by a person before delivery.
We are based in Czechia and work under EU data protection law (GDPR). A data processing agreement is available on request.
Before work begins, you receive a written scope, timeline and price in EUR.
When you serve one clear group, such as families with young children, active seniors or honeymooners, your content, supplier choices and advice get sharper. This strengthens customer perception and helps differentiate the agency from large online booking platforms.
We choose tools to fit your business, for example Jasper for content, Tidio, Engati or Verloop.io for chat, and Amadeus solutions for travel data. We are tool-independent: we recommend what fits your team and budget.
It depends on the scope. After the discovery call you get a written quote. Many partners start with a short pilot.
Initial improvements, such as faster responses or better enquiry pages, are often visible within weeks. Niche positioning and SEO usually take a few months to build. We report monthly so you can see progress.
Yes. We work with partners across Europe and the UK, in English.
Tell us about your business and goals, and we’ll get back to you with next steps.
